PCN Collection partnered with Hello Soju to create a targeted awareness campaign surrounding their Lunar New Year celebration at Andy’s in West Hollywood. Leveraging LOOP Magazine’s audience and nightlife network, we delivered a strategic mix of venue integration, digital media, and social distribution to maximize visibility before and during the activation.

Through newsletter advertising, social media placements, and an Instagram collaboration post, the campaign connected Hello Soju with a culturally engaged audience while reinforcing the brand’s presence within Los Angeles nightlife. The result was a high-impact activation that blended experiential marketing with media distribution, driving awareness for both the event and the Hello Soju brand.